Social Media
Social media can be a powerful tool for your clinic. University of Colorado Medicine has accounts on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube. Clinics and departments are also able to create their own social media accounts.
Our goal is to maintain a cohesive brand message across all social channels, while also allowing some individuality among other CU Medicine entities.
CU Medicine's LinkedIn is managed by CU Medicine and primarily used to promote our employer brand.
Establish an account username/handle
The account username is how your followers will mention or tag you in their posts. With your username, it is key to be straightforward to clearly identify your CU Medicine clinic or department name. Depending on what platform you are joining, the number of characters for your account handle will change. Most common practice begins with "CU Medicine" followed directly by your clinic or department name.
Profile Icon
If you need help creating an icon, or need other services, please contact the CU Medicine marketing team.
About Section
The About is an opportunity to give insight to your audience about what you’re all about. Write a clear and concise description of who you are. Fill out all of the About section and other profile sections completely including a link to your CU Medicine clinic page.
Cover Photo
The cover photo has more flexibility than the profile picture. This photo can be switched out depending on events or marketing campaigns. Although we encourage you to personalize your cover photo, we do ask that you ensure your photo is relevant and not out of date.
Cover Photo Dimensions:
- Twitter: 1500 x 500 pixels
- Facebook: 820 x 312 pixels
- YouTube: 2048 x 1152 pixels
Official Hashtags
CU Medicine has hashtags that we encourage everyone to use. Using these hashtags can help increase the reach and visibility of your content.
#CUMedicine: A general hashtag
#WeCU: Promotes our "We CU" campaign and can be used on content that is patient-focused (We CU as more than a patient) or highlights a service (We CU as our #1 priority)
Patient stories/HIPAA Regulations
You must receive written consent to post pictures of patients, names of patients, or any likeness of a patient (e.g. name, medical record number, screenshots, or EMR), even if they give you express permission.
Download the CU Medicine Model HIPAA form in English.
Download the CU Medicine Model HIPAA form in Spanish.
If you do receive patient consent, be sure to remain mindful about what content you're sharing and consider your audience.
Social Media Terms Of Service
Facebook: https://www.facebook.com/terms.php
Twitter: https://twitter.com/en/tos
LinkedIn: https://www.linkedin.com/legal/l/service-terms
YouTube: https://www.youtube.com/static?template=terms
Pinterest: https://policy.pinterest.com/en/terms-of-service
Instagram: https://help.instagram.com/581066165581870
CU Medicine Internal Social Media Policy
Download the CU Medicine Internal Social Media Policy.
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