Brand Guidelines

Brand Guidelines

Our brand is what people think and feel when they see University of Colorado Medicine. Brand creates an emotional connection between CU Medicine and our patients, their families and referring providers. The expertise of our multispecialty group practice establishes our focus on the patient. "We CU" is more than a tagline – it’s what we stand for. 

We need everyone’s help in representing CU Medicine consistently to all of our audiences. This website explains how to incorporate and share the CU Medicine identity with confidence. Successful incorporation of brand elements creates uniformity within our brand and helps accurately represent us to the patients and referring providers we serve. Consistency strengthens our brand – to make sure it's universally recognizable and memorable.

View the CU Medicine Style Guide

View CU Medicine Clinic Naming Standards

View CU Medicine Guidelines for AI Usage in Marketing and Communications

• Visual Elements
• Printed Materials and Presentations
• Social Media Guide
• Clinic Uniforms and Signage
Forms