Clinic Uniforms and Signage

The following general guidelines apply to all University of Colorado Medicine uniforms and apparel:

• Make the University of Colorado Medicine brand obvious. Correct and prominent use of the name, logo, official colors and typeface on all uniforms and apparel reinforces the greater awareness and brand equity of the CU Medicine identity.
• Use branded fonts. The wording “University of Colorado Medicine” and "CU Medicine" must be printed in the approved branded font Helvetica Neue.
• The interlocking CU cannot be used by itself or have any artwork behind it or used in conjunction with it. There must be clear space around the interlocking “CU” at least the height and width of the “U” in the CU icon such that the artwork doesn’t appear to be part of the CU Medicine Logo.
• DO NOT use CU campus athletic or spirit logos or identities to identify University of Colorado Medicine or our specialties.

Clinic Signage Guidelines

CU Medicine freestanding clinics offer primary and specialty healthcare services led by trusted, nationally ranked providers at convenient locations in Colorado communities.

These community practices follow a clear and consistent naming structure and approach to ensure both consistency in brand as well as clarity for current and future CU Medicine healthcare consumers.

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